October 2012
7 posts
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The crowning glory of the season.  Greg Minnaar’s second World Championships victory… and the first time a carbon bike takes an Elite Men’s Downhill Gold at Worlds.
Oct 13th
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The 7th and final round saw Greg round off the World Cup season with a 2nd in the overall.  Josh nailed a solid 6th place overall, whilst Steve battled misfortune to close a season he’ll be happy to put behind him.
Oct 13th
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The Syndicate get back on track at Round 6 in Val d’Isere with a double podium for Minnaar and Bryceland.
Oct 13th
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Round 5: The Windham Wobble.
Oct 13th
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Then came Round 4 in Mont Sainte Anne.  Minnaar takes the second spot this time and keeps the Syndicate’s podium run going…
Oct 13th
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So, let’s pick up from where we left you all hanging… Here we catch the continued rise of RatBoy, as he clinches a podium spot at Round 3 of the UCI World Cup in Fort William.
Oct 13th
Oct 13th
1 note
June 2012
3 posts
4 tags
Downhill Lessons.
Val Di Sole, round two of the 2012 UCI DH World Cup, just came and went. Our Irish spy, John Lawlor, was there to document the highs and the lows: It was a bittersweet weekend for the Syndicate and our people. Stoked to see Minnaar maintaining his unflappable consistency, but stunned to see Aaron Gwin put such a beating on everyone. That was a lesson. Also really tough to see Cedric get as...
Jun 7th
3 tags
Big Brother Files, part 1.
This post features the instagram photographic stylings of our very own Eric Oglander - - who has been stretching open his art-chakra at work today, with this peek behind the facade of pretty bikes: It is also refreshing to see that the time honored SCB tradition of hacking up builder cards into something more playfully disturbing is still fully intact: Good eye, Oglander. Now get...
Jun 6th
2 notes
3 tags
Reaping the Hashtag Bounty 2
One week has passed. Time for another reaping of the hashtag #santacruzbikes. In which we all say goodbye to Will Dixon, who is fleeing our clutches for the bright lights of the big city: Wherein Morga_Deth showed off the hardcore side to Laguna Beach (who knew??): Whereby Seb Kemp redefines “upbeat” in the face of ugly surgery (his quote being, “when life gives you lemons,...
Jun 1st
1 note
May 2012
22 posts
5 tags
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In preparation for another reaping of the hashtag bounty tomorrow, take a peek at the goodness Flipper hath wrought. Video compilation of all Instagram photos with the #santacruzbikes hashtag. This is solid evidence that the internet is indeed eating itself, with sometimes poetic results. Beware, may cause seizures.
May 31st
1 note
2 tags
One More Reason To Buy A Santa Cruz
Our shipping guy keeps it more real than anyone else’s shipping guys. Check this out: That is the middle finger of our shipping guy, Danny Buzzard, aimed straight at Glenn Danzig, Sunday night at the Warfield in San Francisco. This shot was taken seconds before Danzig decided he didn’t like being flipped off, and kicked Danny in the face. The face kicking was immediately followed by...
May 29th
3 notes
8 tags
Reaping the Hashtag Bounty
Just a reminder, for all five of you who follow this new and questionably improved slice of Santa Cruz life, if you are on instagram, #santacruzbikes will subject you to our relentless stalk and poach tactics. If you work here, and are on instagram, #104bronson is how we’ll check in to see if you are working, or wasting your time taking photos of your co-workers working. Oglander,...
May 25th
1 note
7 tags
Three Totally Unrelated Videos to Chew Upon
First up, this gem from Corey Adams: It should be noted that Corey is the man behind the masterful Macho Taildrop film, as well as the similarly masterful Manwolf videos floating around under various guises on the internets. The reason for this video being here, however, is not to blow smoke up the ass of Mister Adams, but to blow smoke up the hindquarters of our boss, The Legend. Or, to those...
May 24th
5 tags
May 22nd
1 note
2 tags
May 17th
1 note
10 tags
#santacruzbikes
As a salute to the working week, and a high five to you, our peoples, here are a few examples of how #santacruzbikes has been showing up recently on instagram. Thanks to you all for being part of the clan:
May 15th
3 notes
3 tags
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Miranda Miller is way rad.
May 11th
7 tags
May 11th
3 notes
3 tags
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This has nothing to do with our bikes, except that Dan shot all the images when we were in Sedona recently, and Seb has been acting as stunt model for us on and off quite a bit in the past two years. We also suspect there might be a bromance going on between these two. However, this video is pure gold, when it is realized as a pure piss-take. Question is, for us know-nothings south of the northern...
May 10th
3 tags
May 9th
3 notes
3 tags
May 8th
1 note
3 tags
May 8th
3 tags
May 8th
3 tags
May 8th
1 note
3 tags
May 7th
2 notes
3 tags
May 3rd
1 note
3 tags
May 2nd
1 note
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May 2nd
1 note
3 tags
May 2nd
3 tags
May 2nd
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danbarham: The Nomads Some mighty sweet stuff in here - Santa Cruz bikes being ridden fast by good riders; Arthur Gaillot, Dylan Wolsky, Chris Johnson. Ripping mulchy north shore soil. Dan Barham stretching his talents from still into video. Sweet indeed…
May 1st
6 notes
April 2012
20 posts
Apr 27th
1 note
Apr 26th
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Apr 26th
Apr 26th
1 note
Apr 26th
Apr 25th
Apr 25th
"We fear change..."
That was a quote by Garth Algar in “Wayne’s World”, one of the all time great motion pictures. It is a sentiment that pretty accurately sums up my feelings about the speed at which technology does what it does. But, then again, every once in a while, the crushing march of tech-gnarl-ogy produces some interesting offspring. In this case, it gives us a platform to modify the...
Apr 25th
Apr 25th
Apr 25th
Apr 25th
2 tags
Apr 23rd
3 tags
Apr 21st
2 tags
Apr 20th
1 note
1 tag
Apr 20th
Apr 18th
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Apr 16th